Establishing Trust: How to Build Relationships With Social Media
By Michael Stelzner
Published October 19, 2012 
Are you wondering how to best build a platform with social media?
Do you want to learn how to build trusted relationships online?
To explore how to establish trust with social media, I interview Chris Brogan for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Chris Brogan, CEO of Human Business Works and author of several books including The Impact Equation.
Chris shares his experiences in building trust online, and the importance of having a blog if you want to grow the reach and exposure of your business.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you’ll discover in this show:
Building Trust, Online
How social media has changed
Chris talks about his views on how social media has changed over the last 3 years. He shares that when he co-founded an event called Podcamp in 2006, he believed podcasting and video blogging were going to change the world.
You’ll hear Chris share what matters today in social media and how he feels podcasting has recently made a comeback. He explains that email marketing isn’t dead—it’s bad email marketing that’s dead. Instead we need to be more personable and relationship-minded. Chris describes how platforms have come and gone and why it’s community that really matters.
Listen to the show to find out why community has stayed the same since Chris started.
How to make your social media audiences count
Chris talks about why only having a Twitter feed is like living in a hotel room and thinking you’ve made it. He shares the reasons why we need a place to call our own.
Chris explains the importance of having a blog or a website. You need to have a “primary home base,” as it’s the ultimate centerpiece that you need to use any social platforms. If you don’t have one, you’re throwing away your opportunity for business and influence.
Listen to the show to find out how Chris’s blog has attracted business opportunities.
How to obtain “reach”
Chris shares how the larger structure of The Impact Equation is the idea that if you have really good goals, they will drive unique ideas. Next, you need a platform where people can see those ideas. You need a human element or a network of values. You need people who care about the information you share online. These are the components of social media success.
Chris explains his definitions of reach and exposure. He describes ways of achieving audience capture. When you have a basic website but don’t have an email newsletter, you have a passive connection to your audience. When you only have a Twitter account, you have a very passive connection with your audience. This is because people don’t know how to get back to the “meat” of what you’re saying.
Chris shares how to grow your platform.
Listen to the show to find out great ways to increase your reach.
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