11 Checks to Ensure Your Facebook Page is Up-to-Date
By Mike Gingerich
Published May 23, 2013
How long has it been since you’ve reviewed your Facebook Page?
Are you taking advantage of the latest Facebook features?
It’s critical that Facebook Page managerstake time to regularly audit their Page and ensure that they are not missing out on new features.
This Facebook Page audit guide outlines 11 key items to review to help maximize your Page’s potential.
Facebook changes often—audit your Page to keep up!
#1: Maximize Your Page Cover Image
Facebook recently updated its guidelines and loosened the restrictions on what you can display on your main Page cover image. (View updated Facebook Guidelines.) This prime location now lets you display your web address, a call to action and more.
The key is that text cannot exceed 20% of the cover image area.
Facebook now allows creative uses of the timeline cover image.
If designed creatively, cover images now afford Pages a powerful new opportunity tocommunicate key pieces of information to visitors. Make sure to take advantage of this change.
#2: Evaluate Your Profile Image
Your profile image is used whenever you post and it is the first thing users see when glancing through posts in their news feed. Your business should not have a picture of Joe the owner in the profile unless Joe is the brand! Your logo can help reinforce company branding.
Note that your profile image should be uploaded at a size of 180 x 180 pixels; Facebook sizes it down to 160 x 160 pixels.
Profile image that reinforces the brand name.
The Mashable “M” is a profile image that serves as a brand-awareness tool when seen in the news feed.
Key Tip: It’s best to upload a square-designed image.
#3: Review Your Tab Thumbnails
Your tab thumbnails appear below your cover image and lead to the apps in use on your Page. You have the opportunity to showcase three tab apps that are always visible to visitors on your Page. Make sure these capture attention.
The best way to do this is to use simple fonts. Shorten the callout to a few wordsand consider using your cover image to point to them.
Grandma Mary, Social Media Edutainer, does a nice job with clear, focused tab thumbnails.
Great use of simple, highly focused tab thumbnails.