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11 Checks to Ensure Your Facebook Page is Up-to-Date

11 Checks to Ensure Your Facebook Page is Up-to-Date By Mike Gingerich Published May 23, 2013  How long has it been since you’ve reviewed your Facebook Page? Are you taking advantage of the latest Facebook features? It’s critical that Facebook Page managerstake time to regularly audit their Page and ensure that they are not missing out on new … Continue reading

Top 10 Reasons Why Your Company Should Be Using Mobile Marketing

Top 10 Reasons Why Your Company Should Be Using Mobile Marketing 1. Mobile Marketing uses interactive wireless devices such as cell phones, iPads, or tablets and provides customers with time and location sensitive information which promotes goods, services and ideas which generate value. 2. Mobile Marketing is the future of marketing affecting every aspect of … Continue reading

How to Use Hashtags in Your Social Media Marketing

How to Use Hashtags in Your Social Media Marketing By Rachel Sprung Published February 21, 2013    Do you use hashtags in your social media marketing? What if someone else is using the same hashtag about a totally different topic? Even worse, what if your competitor is using the same hashtag about the same topic? Before you just throw … Continue reading

5 Social Media Management Tools You Should Consider

5 Social Media Management Tools You Should Consider By Jamie Turner Published April 24, 2013  Have your social media activities spiraled out of control? Are you looking for tools to simplify the management of your social media marketing? Would you like better insight into your audience or the ability to compare your social activities against the competition? These are … Continue reading

How to Attract More Customers With Content Marketing

How to Attract More Customers With Content Marketing By Russ Henneberry Published February 20, 2013  Are you looking to attract prospects, convert them to customers and keep them coming back? Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media. Let’s … Continue reading

Measuring Social Media: How to Determine Your ROI

Measuring Social Media: How to Determine Your ROI By Michael Stelzner Published February 1, 2013  Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of … Continue reading

Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust

Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust by Cliff Pollan  | January 7, 2013 |  3,766 views Email Buyers don’t care about your product or service.They care about the problems and opportunities they face and how your expertise can help them. Consequently, Marketing and Sales share a common goal: earning the right to … Continue reading

Preparing for the New LinkedIn Design: How to Optimize Your Page and Profile

Preparing for the New LinkedIn Design: How to Optimize Your Page and Profile By Kristi Hines Published December 19, 2012  Are you wondering how the new LinkedIn design will impact your personal profile and business page? While you might be waiting for the launch of the new LinkedIn profile design, there are still many other areas of LinkedIn … Continue reading

5 Twitter Tools to Enhance Your Marketing

5 Twitter Tools to Enhance Your Marketing By Aaron Lee Published July 23, 2012  Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools … Continue reading

4 Ways to Boost Your Facebook Engagement With Promotions

4 Ways to Boost Your Facebook Engagement With Promotions By Mike Gingerich Published January 8, 2013  Do you want to boost your Facebook engagement? Are you wondering if promotions will help? 79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a … Continue reading

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