//
you're reading...
Uncategorized

6 Ways to Use Facebook Apps for Business

6 Ways to Use Facebook Apps for Business

By 
Published July 11, 2013 Printer-Friendly

social media toolsDoes your business leverage the power of Facebook apps?

Wondering how other businesses are using apps to better serve their customers?

Keep reading to discover many ways businesses are using Facebook apps.

Why Facebook Apps?

There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.

Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.

In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.

#1: Keep Customers in the Know

Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.

Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.

Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.

The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.

wanderlust app

Wanderlust’s app is nothing fancy, just a simple form to keep their fans in the loop of upcoming events.

#2: Reach Customer Support

The easier you make it for people to get in touch with you, the better.

Use a “contact us” app to allow your fans and customers to get in touch with representatives in specific departments within your company. This type of app helps you streamline the contact process and direct fans straight to whomever handles sales, customer support, press inquiries, etc.

You can link to this type of app whenever someone comments on a status update or asks for more information, keeping them inside your Facebook “property.”

Don’t let your timeline become a tech support forum—move the conversation to another channel. Use a customer service app to offload conversations that don’t need to take place on your timeline.

AOL knows their fans might be coming to their Facebook Page to receive customer support. To make it easier, they have built a customer service app that allow fans to submit their questions straight from Facebook. They also direct fans to their other customer support channels from within the app.

aol app

AOL has an app that hosts a simple customer support form dedicated to its Mail product.

Read the rest of this article…

Advertisements

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Archives

August 2013
M T W T F S S
« Jul   Apr »
 1234
567891011
12131415161718
19202122232425
262728293031  

Pages

%d bloggers like this: