5 Mobile Video Apps to Boost Online Engagement
By Meaghan Edelstein
Published April 17, 2013
Are you wondering if there are simple mobile apps to make this possible?
In this article I’ll review five mobile video apps and share how they can boost your online engagement.
Why Mobile Video?
Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.
Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”
This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.
Here’s five apps you should consider.
#1: Use Vine to Create Rich Content on Twitter
With only 140 characters to work with, it can be a challenge to create rich content on Twitter. To date, catchy headlines, creative hashtags, promoted tweets and images have been the best methods for grabbing attention on Twitter. But with theintroduction of Vine, there’s a new way to generate and share highly engaging content.
Vine is a simple and fun way to create short, beautiful, looping videos for your friends and family to see.
Vine’s six-second looping videos are easily consumed and highly shareable. And as a result, these videos naturally boost engagement. Marketers can use them in a variety of ways. You can create mini-advertisements, behind-the-scenes tours, announcements, contests and much more.
Your followers can view and share your videos directly from within Twitter. And you can encourage followers to shoot and share their own six-second videos to further increase likelihood of engagement.
Now’s the time to jump into Vine because it’s easier to capture audiences’ attention. Early adopters almost always enjoy a higher level of exposure. With Vine, you now have an opportunity to stand out among the millions of tweets posted daily.
#2: Use Facebook’s iPhone Integration to Increase Engagement
According to Facebook, the use of images and video results in the largest visual impact on their platform.
Instagram increased the ease and popularity of photo posts.
However, the use of video has lagged. This can be attributed in part to the hesitation many feel when it comes to filming, editing and sharing video.
Facebook’s recent integration with iOS 6 makes the creation and sharing of video less daunting. If you are an iPhone user, you can record and post without ever leaving your Facebook app. This makes sharing video on Facebook instantly very easy, even for novices.
Video posts on Facebook encourage engagements in the form of views, shares, likes and comments.
The key with video on Facebook is creativity and consistency rather than fancy editing. With the iOS 6 upgrade, you can give fans exclusive inside access. Record major events and breaking news, then post immediately to your timeline.
To encourage community participation, create fun video challenges, ask for honest reviews and acknowledge those who take the time to post their videos to your Page.