5 Tips to Bring New Life to Your Social Profiles
By Eric Siu
Published July 9, 2013
Are they starting to feel drab or dated?
Your social profiles may be in dire need of a refresh!
And are you sharing the types of updates tailored to the latest platform designs and suited for today’s social media marketing?
With recent changes to major platforms, you may be missing out on using some of the cool new options.
To freshen up your social media profiles and take advantage of the latest updates, implement any of the following five ideas.
#1: Optimize Your Google+ Profile for the Platform’s New Design
Google+ social profiles were recently redesigned. This represents a great opportunity to freshen up your Google+ profile and review your Google+ content strategy!
The new Google+ design features 1, 2 or 3 columns of content, depending on the device being used.
Here are a few tweaks you can make to spice up your new Google+ profile.
Add a new high-resolution cover image. The current Google+ design standards require an image that’s at least 480×270 pixels. However, since these images can be blown up for much larger display sizes in some browsers, this is a great opportunity to update your profile with a new high-resolution photo.
Add larger media to the items you post. Some picture and video “cards” (Google-speak for the individual items that appear in the stream) display across multiple columns, giving users greater exposure to them. While visitors can’t control which items appear wider than others, you can increase your odds of having your content featured by changing the size of the images and videos you share to be at least 480×270 pixels.
Here’s an example from HubSpot:
This image demonstrates what a full-width card looks like in the new Google+.
Add images to every post. The new Google+ design is all about visual content, so give Google what it wants by adding pictures or video files to every update you post. Visuals are a great way to make your profile appear more lively and engaging.
You’ll be taking advantage of the new features available with the new Google+ design and your profile will stand out above the others.
#2: Add Media to Your LinkedIn Profile
In December of last year, LinkedIn started rolling out the ability to add photos, videos and other types of rich media to profiles. But few eligible users are currently taking advantage of this opportunity!
If you’re serious about adding punch to both your personal and professional social profiles, adding media to your LinkedIn profile is an easy way to do it.
To see if you have access to these features, log into your profile and click the pencil icon found in the Edit Profile area of your Summary, Expertise and Experience sections. If you see a small icon labeled “Add Media,” you’ll be able to add rich mediato create a freshened up professional profile on LinkedIn.
Note – LinkedIn is still rolling out this feature. If you don’t have access yet, be patient!
You’ll want to add some relevant rich media elements to your LinkedIn profileto look good and stand out.