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Inexpensive and Free Ways to Market Your Business

~by Joey White, Handouts

FREE Advertising Options 

• People are looking for your services, make sure your business is listed on the following FREE sites…

www.Google.com/Places

www.Yelp.com

www.Cleveland.com  (local search)

www.yp.com (yellow pages)

Social Media – facebook.com, twitter.com, linkedin.com, pinterest.com, foursquare.com, google+, YouTube

Blog – Also see if your local newspaper has a blog (this will establish you as an “expert” in your field)

Infographics – information in a graphic form – can be used in place of text in a blog

Press Releases – anything newsworthy

QR Codes – free QR code generator http://www.mobile-barcodes.com/qr-code-generator/  Huge marketing potential – drive traffic where you want them to go…

better yet, capture it and track it!

Local Banks – some local banks have tables for their customers to set up displays

INEXPENSIVE ways to keep your name out there

Business Cards – first impression you make – make it the right one. Business cards are not expensive and it is money well spent. I lets potential clients know that you care enough to invest in your business and that you are in business to stay.

Chamber of Commerce – join your local Chamber – They provide many benefits to business including networking and community involvement!

• Networking events: 10-12 luncheons per year, Coffee Contacts, Fuel, Kidz Biz

• Hot Deals – many chambers offer Hot Deals where you can post specials – this is usually FREE to members

* Sponsor a luncheon or Business After Hours

* Business Expo / Tradeshow (chamber members only) – great way to get your name out and showcase your products or services

Email Blast – There are low cost services to help you create email blasts – Constant Contact, Get Response

Say Thank You – postcards are less expensive than thank you cards – or email is free

Calendars – exposure 365 days a year – if you give promotional calendars, be prepared to give them    every year. Customers will call and ask for one the next year!

Collaborate – find someone whose target audience is the same as yours and share the cost

Join Affiliate Organizations this gets you exposure and keeps you informed

Referrals – ask current clients for referrals

Ads Craigslist,  Google Ads, Facebook Ads

Newsletters – email (Constant Contact)

Magnetic Signs / Vehicle Lettering – don’t waste advertising exposure

Websites / Mobile Websites – every business needs a website. There are inexpensive sites that you can do yourself

Mobile Marketing – text messaging

Name Badges – wear them where ever you go

Promotional Products – Shirts with your company logo/ giveways

Postcards – good exposure less expensive to print, less expensive to mail

Websites to help free up your time

www.mashable.com – Mashable is a leading source for news, information & resources for the Connected Generation.

www.Hootsuite.com – HootSuite is a website and online brand management service, which publishes to websites such as Facebook, Twitter, LinkedIn, Foursquare, etc. You can write your posts and schedule them to post

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Discussion

One thought on “Inexpensive and Free Ways to Market Your Business

  1. Great info- thanks….Samantha with Cabinets & Granite Direct

    Posted by Samantha | 04/03/2013, 6:59 pm

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